Do not ask your patent attorney. He will tell you how hard it is to protect your design. I just realized it today, now that the online shops are raising the number of their winter products.
Usually i recognize the copies with a mix of enthusiasm and happiness, but still questioning whether it is ok in that case or not, to „steal“ this design.
I mean, who even recognizes the copied pieces besides the fashion victims?
For others they just seem like the normal collection arriving to aw16.
But today, maybe the first time in history, i kind of felt sorry.
Not sorry for the companies, who still make enough money, even when getting copied.
But for the designers, the crew sitting behind all these ideas, projects and their working time to realize these designs. Does it make me want to buy the 1000 € J.W. Anderson skirt instead of the 40 € Zara version? No. Does it make me not buy the Zara skirt? Yes.
On the other hand, if we just forget for a minute in what kind of crucial way these products are produced, fast fashion democratizes the consumption of designer fashion.
It gives you the opportunity to express yourself with these designs, even if you weren’t designated as a consumer. Who can tell the difference between a good mix of high-low fashion and an only high-end look? I guess nobody. So there is no difference anymore.
Everyones the same, so that the personal aspects in personalizing the fashion stands in the foreground.
To me, it is getting clearly more important to take design as itself more serious and question every copy i see.