As a non believer in terms of „comfort goes over appearance“, i do have to deal with my decision on a daily basis. Feet do not want to be abused and squeezed into tiny pointed heels (thanks balenciaga, the 2000’s and my addiction) and it still seems impossible for me to find a right pair of sneakers. I know, it may appear so easy, just go get a pair of stan smiths you might say, or buy these nikes, they are so retro now with all their 1970’s designs being brought back to you. Or not. All in all their comfortable and thats what they all should be about. I would love to to be thinking like that, but i definitely am not capable of seeing one more of the aforementioned shoes, let alone on my feet. I definitely do not want to make it sound like i’m too cool for sneakers. I just can’t handle wearing shoes, everyones wearing. Yes, one of my biggest (and most expensive) weaknesses.
Anyway, i wouldn’t right about all this, if there wasn’t a solution for all of this.
Until recently i was in strong belief wearing designer sneakers was a mum thing. No offense to any stylish mums wearing designer sneakers. I get you know. Apparently the whole athletics trend overrunning the runways led to some pretty good examples. First, the asians got me with their style again, while i was in milan running around on a fair. I saw them on her. It was true beauty. And they were sneakers. Impossible for me to find out which brand they were from, i had to follow said women for almost 10 minutes. I still couldn’t see the designers label or recognize its design. Devastated, i gave up. No chance to find them anymore, might be a still foreign but so cool label from the far east, i thought. But then, there was this mall. I saw them right under the very famous skull heads of our beloved Alexander Mcqueen. And their it all started. The upcoming days i was searching for similar looking or lets better say, design worthy sneakers and i have found so many.
So please, do yourself a favor and change your Stan Smiths. They deserve a pause.
We had seen it before, kind of. Not the very chic, high-fashion, embroidery-filled, pailletes-full gowns. But the cool guys between all the high fashion brands. First Acne comes to mind, maybe 3.1. Phillip Lim, Jil Sander, Balenciaga and so on. There were a few brands, where one used to think that they will kind of change the fashion game. But Vetements changed it totally. Making new jeans out of old ones might not be a new idea, but how come paying 1k for jeans is ok or even a good idea?
I truly have to say that i have no true explanation.
It just might be an image created by the designers. It is like a joke. It all started with the famous DHL Shirt, does anyone remember?
It was like making jokes about serious brands like Gucci, Louis Vuitton and Co., who’s famous status symbol is there Logo. Maybe it was even meant critically, concerning the crazy going hype with all the logos on bags, shoes and clothing. The best example is their sweater. Still they have the same price tags on.
I personally think that it just fits perfectly in the ongoing hype of the 80’s and 90’s
which is accompanied by the very youthful and gothic-like looks, especially by using german words like „Polizei“, celebrating being different. So it definitely is not revolutionary, but still gives enough fresh air to this whole circus.
photos rights all to: vetementswebsite.com, voguerunway.com, oraclefox, bof.com
The last thing i learned in marketing class was to not get your buyers used to the sales season.
But since we all know, that sooner or later these favorite 4 letters will reach us from everywhere in our incoming mailbox, we tend to wait.
And thats ok, if not even a must sometimes. Since i have a quite strange style compared to the masses ( like all of us, who like to deal with fashion as religion) it is possible to find cool things still left on the shelves.
Some shops like mytheresa, style bop, modaoperandi and the everlasting one on the outnet. I tried to compromise some of my favourites, which should not be too trendy nor lame. I picked some out of Net-a-porter and Trademark ( which have incredibly good things on sale right now) as a little inspo.